A marketing professional with 13 years of experience with demonstrated capabilities in national 360 ATL campaigns, adept in hyper marketing digital, big data analytics, leadership management & content. Led diverse teams to drive P&L delivery, Media Strategy & building corporate brand equity.
Developed and executed the prestigious Priceless Campaign for MasterCard India with a new face for cashless India – M.S.Dhoni
Orchestrated one of the largest campaign for 2.5 years across media platforms for Godrej group which had 8 TVC commercials for 6 businesses
– The campaign won the prestigious Gold at Emvies, Silver at Abbys and a total of 20 awards
Institutionalised India’s first mobile digital platform (09980899808 with IVR, USSD & Mobile website) enabling reach for both data and non data users
– Created an award winning Tableau Dashboard for media vehicle optimisation, demand & distribution insights, creative responsiveness & consumer media patterns
– Won the prestigious Innovation Award from Mr. Adi Godrej for the mobile digital platform & Maddys, Mobbys amongst others
Spearheaded business transformation projects with Bain Consulting, AT Kearney, InterBrand across 3 sectors
Developed brand architecture & marketing framework for 4 national brands
Created content framework for more than 20 brands on TV,Online & Radio platforms. Won Gold at the Indian Content Marketing awards.
– Won Abby’s for creating India’s first Green Reality show called Godrej Green Champion
A recognised mentor for training and building capabilities – Won the Leading Others award and Outstanding Professional award.
Awarded Newcomer of the year (2010), Professional of the year (2013) and the Prestigious Award for Innovation of the year (2014).
A certified pianist from True School of Music India