22+ years of exposure in auto and auto financing with strong local knowledge and exposure to global markets.
Prasad has in-depth experience in product development, marketing strategy, strategic planning, executing the new
business set up, lease financing and driving profitable volume development.
He carries expertise in formulation and implementation of strategies covering areas of sales management and people management to ensure deliverance.
Carries immense knowledge on strategy and operations i.e. market entry, sales process design, product development,marketing strategy, digital marketing, growth strategy, digital business processes.
Prasad was awarded with AAP excellence award 2018 in senior leader category.
Mercedes-Benz Financial S&M team is award winning team and won “best entrepreneur skills” award in AAP region 2 times in last 5 years.
Mercedes-Benz Financial has been recognized across the industry for product development and innovation, and that has helped to maintain No. 1 position as financer for MB cars since 2012.
In his last assignment with HDFC Bank he has proved his expertise in channel management, direct sales, branch cross sell, lead management, used car business and corporate sales.
Prasad has worked closely with rural dealers and branches to develop rural markets and to achieve priority sector lending targets to satisfy regulatory norms.