Permendra Singh

Business Leader who has worked in the areas of Licensing, Marketing, Sales & as an Entrepreneur in the consumer products business across multiple sectors. He has been responsible for building the business from scratch as well as turning around medium businesses shrouded by challenges posed by both external as well as including handling management transitions, evolving retail landscape.

Currently heading the Consumer Products (Licensing Business) at Mattel Toys India Pvt Ltd, he has worked with both leading global corporations like The Walt Disney, large diversified Indian business houses like Pidilite Industries as well as focused category experts like Hawkins Cookers Ltd.

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