With a master’s degree in Visual Communication from Industrial Design Center, IIT Bombay, Mayuri has more than 15 years’ experience in areas like, branding and communication design, packaging design, digital media & films.
After successful stints at some digital and design firms, she now heads the Visual Communication vertical at Elephant – India’s top independent integrated design consultancy.
AN expert in design strategy, creative direction, deep understanding of culture and consumer behaviour as well as contextual trend-spotting, Mayuri has worked on some of the leading brands like Abbott, Britannia, Eischer Polaris, Epigamia, Fingerlix, Godrej, Heinz, Mars Foods, MTR Foods, Microsoft, Nestle, Nivea, Paperboat, PepsiCo, TATA, Voot and many more. She has led award-winning projects and contributed to the success of startups as well as well established brands.
Mayuri has been voted as one of the 40 under Forty go-getters across the country in the creative field (Media, Advertising and Marketing) by Impact magazine. She is one of the few stand-alone woman achievers in the prestigious list and the only person from the design industry.
Mayuri has also represented Elephant and India at the Asia-wide collaborative project “Colours of Asia” that culminated in an exhibition and seminar at the Hong Kong Design Institute where she was also a speaker.
Mayuri has been a seminar panellist, speaker and jury member at various design forums, competitions, institutions and print led events. Some of them include PrintWeek, Afaqs-Foxglove, Digipub and Pune Design Festival Awards. Mayuri also regularly mentors and guides young talent. She has recently been invited by Avantika University to join the Advisory Board of Studies for Design.
Her interest lies in the congregation of media & message and she is deeply inspired by cultures around the world as with the Indian culture, which she tries to reflect in her work expressions.