An accomplished result oriented Marketing and Communications professional with expertise in Digital, Social & mobile Marketing, Corporate Branding, Product Marketing, Lead Generation, Content Marketing, ATL/BTL, Market Research, Analyst & Partner relations. She also specializes in Public relations, Corporate Communications, Corporate Affairs, and Corporate Sustainability.
Kanika has more than a decade of diversified global experience in Healthcare, Luxury Concierge, Loyalty, Fin-tech, Energy & Mining, Ad-tech, Risk Mitigation, and Business continuity sectors. Currently, as the Director of Marketing and Communications, India at International SOS and Aspire Lifestyles, Kanika oversees complete Marketing & Communications, Public Relations, Industry Partnerships, and Corporate Affairs.
Prior to International SOS, Kanika was the Director-Marketing and Communications for Affinity Global Inc. During her four years with Affinity Global Inc., she accumulated the knowledge of utilizing different digital and mobile marketing platforms and launched MCanvas, an award-winning experiential mobile advertising platform, while leading the creative department alongside the marketing team.
Kanika is a gold medalist and recipient of Pune Mayor’s Rolling Trophy for her MBA from Symbiosis Institute of Media and Communications. She is a certified digital marketer from Columbia Business School. She has won several industry awards including Femina- World Women Leadership Award. Kanika was also recognized by US Department of State (Overseas Security Advisory Council) for her outstanding contribution in Risk Mitigation and Business continuity sector in India. She is one of the founding members of Public Relations Council of India, Pune chapter.