Jermina Menon, Senior Vice President – Marketing, Pathfinder Global.
With over 20 years of experience in strategic marketing, retail marketing and brand building, Jermina has worked in a range of industries – from advertising to retail marketing to shopping centre marketing. This multi category experience has helped her get a good understanding of the Indian consumer across demographics and geographies.
Her extensive experience in retail and mall marketing includes brands like Virtuous Retail (with its portfolio of 4 shopping centres), Reliance Retail (Reliance Vision Express), Mantri Square, Bangalore & Forum Mall, Bangalore. In her new role at Pathfinder global, a retail technology company, her mandate is to develop and market end customer facing products with the use of new technologies like AI & Machine learning.
Jermina considers her forte to be understanding consumer behaviour and developing marketing strategies and campaigns that help brands connect to their consumers. She has also been recognised by LinkedIn for being a Top 50 Desi Content profile and Adobe Digit Top 100 Content Marketers 2017
In her advertising days, Jermina has had the priviledge of launching not just brands but also new categories, an experience she strongly feels has helped mould her marketing skills.
Jermina is also a guest lecturer at leading management schools. She is regularly invited as a speaker and panelist on forums covering retail, marketing and diversity discussions.