Jasrita Dhir

  • Create preference for Brand Fortis and leading its digital, social media & ORM strategy.
    Insightful experience of 6 years in Marketing & Corporate Communications, Public Relations & Events in Healthcare sector at Max Healthcare, New Delhi.
  • Joined as Manager – Marketing Communications. Added Events to the portfolio, a year later. 2 years hence, portfolio underwent further expansion with PR being added to it. Served as Senior Manager for 2 years and currently occupying the office of Associate General Manager – Marketing Communication & PR.
  • Extensive Key Account Management & Sales experience of 2.5 years with NDTV Media and Oberoi Hotels and Resorts covering large national and International accounts.
  • Over 2 years of ground building experience in developing Marketing Communication material along with consumer pricing, sales in Radisson Hotel.
  • High impact 1 year experience in Direct Marketing with Proctor and Gamble India.
  • Proficiency in developing new and existing markets and expanding the brand visibility through advertising/ branding strategies across hospitality and healthcare sectors.

Specialties: Brand-building / Branding, Communication skills, ATL & BTL Advertising, Outreach contact programmes, Innovative communication tools development, Corporate Communications, Public Relations, Event conception, management and execution.

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