Hitesh Sood

Hitesh is a Management Graduate from IIFT, Delhi with over 18 years of experience in Consumer Marketing and Brand building initiatives. His area of specialization lies into Customer Acquisition (B2B | B2C | Digital) & retention strategies, Business Intelligence led advanced analytics and digital engagement including social media led marketing initiatives.

Hitesh has worked in Telecom Industry for over 10 years with Top Telco in India including with Bharti Airtel & Idea Cellular and have also spent 2 years in consulting assignments for International Telco including British Telecom, AT&T in strategizing their APAC & European lines of businesses.

He is currently engaged with Idea Cellular as Associate Vice President – Marketing handling integrated marketing operations including building Brand through traditional and digital marketing mediums for one of their leadership market based out of Delhi.

Hitesh is a regular speaker at conferences and B-Schools in the area of consumerism, digital marketing and rural marketing. Besides many achievements in his career, launch of digital campaign conceptualized and executed by his team for Idea Cellular Limited #ThinkYellowThinkIdea was among the Best Digital Campaign for 2016 within Telco category.

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