Dhiraj Kapoor

Accomplished, senior marketing professional with broad Handset, CD, DTH, Telecom , FMCG & Sports experience, encompassing strategic Brand planning, Marketing communications , Media Plan ,Trade marketing, Celebrity & Event planner/ Management , interactive & Experiential marketing, Infilm Branding , Celebrity & Sports Management & 360 degree Retail solutions , In depth marketing Knowledge with the ability & skill set to provide creative, innovative, enthusiastic & forward thinking leadership in a team environment .

Known as DK in the market is a National Award winner Professional with 17+ years of work experience in leading corporate marketing & communication for multi million turnover companies with exposure to some of leading companies like ITC Limited , Reliance comm. , Dish Tv (I) Ltd , Intex Technology & Gujarat Lions .

● Recognized proficiency in development & implementation of overall Brand & Marketing Campaign In Urban & Rural counters covering 1 Lac + partners & 100+ Franchisee stores , business strategies, PR-Media & Trade Meet, Product Launches, Celebrity & Events management to enhance business relations , research & audits, market analysis and product positioning plans & policies
● Expertise In strategizing new Brand/Product Planning & Launch for Handset, DTH, Telecom & FMCG devising clear strategy to achieve APRU , new acquisition , Service parameters scores & enhancing brand image
● Specialised in New Product Launch (both India & SE asia) . Have handled multiple categories of launch like Ashirwaad Aata , Minto & Candyman ( FMCG) , Reliance communication Ltd ( Telecom) , Zing( DTH ), Intex Air conditions , Washing Machine, Coolers (FMCD) & Aqua Series Smart phones ( Handsets) along with IPL Cricket team ( Gujarat Lions ) from inception stage
● Handled Business Development & marketing for Cricket team (IPL) Sponsorships, Presentations for Sports management company called Gujarat Lions ( intex as franchisee ) & did 360 Degree Liaison , coordinate, Media mix works , Trade Meets, Ground management & visibility, Players engagement & shoots, Brand Alliances including ICL & Indian Premier League(IPL) matches in various locations across india
● Ensured World class experience thru Experiential Marketing to Customers ( B2B , B2C ). Done around 700+ Events, Exhibitions & Activation both in India & Abroad
● Worked with celebrities from Bollywood like ( Farhan Akhtar , Mahesh Babu , Surya , Sudeep , Madhuri Dixit ) & Sports celebrity like Suresh Raina , DJ Bravo , Mcculum , & RAvindra Jadeja for various product endorsements and on ground engagements
● A Presenter and Speaker on various National platform on Marketing/Sales topics

Recent Awards

-Best Rural marketing campaign for Brand development , 2017 by Asia Retail Congress
-Best CSR Activity 2017 , For Gujarat Lions- Intex , 2017 by Asia Retail Congress
-Award for Drivers of Digital in 2017 For “Dhaga Bandho Mannat Mango” – an Online / Offline integrated Campaign
-Won Driver of digital award in 2017 for a sports campaign

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