Ayushman Chiranewala, Head of Marketing – Fastrack, is amongst the top 25 Hot Young Marketers, 2018 in the country by Economic Times Brand Equity.
Ayushman has completed his MBA in Marketing and Finance from SCMHRD, Pune. He started his career as an Area Sales Manager at Titan Company Limited in the year 2008 and has been with Titan ever since. He was responsible for brands such as Fastrack Watches and Eyewear, Tommy Hilfiger and Hugo.
Later, he moved on to become the Brand Manager for Sonata, India’s largest selling watch brand, where his role primarily focused on launching and taking the Superfibre range of watches to its 1 millionth sale in year one. In the year 2011, he joined Titan’s international business division as a brand manager, where he was responsible for brand promotion, development of marketing campaigns and consumer research for international business. After a successful run in the Indian Market, he took over the role of Country Manager for Titan’s global markets.
Since 2016, Ayushman holds the role of Head of Product & Marketing at Fastrack – country’s coolest & buzziest youth brand, leading the brand to new heights of top line & bottom-line achievement and making it the fastest growing brand in the company. He has successfully launched the first smartwatch brand Reflex within Fastrack, and made it the number 2 brand as per IDC within the country.