Anukool Kumar

Anukool Kumar is the head of Brand marketing at Nearbuy.com . His major responsibilities are Orchestrating 360-Degrees Online/Offline Marketing Strategies across ATL/BTL, Digital Channels to grow brand awareness & increase customer engagement in the market in support of creating nearbuy.com as the de-facto Step Out App.

 

Few of his achievements are listed below:

Responsible for 200% YoY growth in sales while handling a

marketing budget of 1.5$ Million Annually. (2018)

Successfully Launched “Bhai Tera Smart Hai” Campaign with

Zakir Khan, clocking 50Mn+ Views. (September 2018)

 

1$ Million Increase in Top Line via Partnerships across HDFC

Smartbuy, SBI Yono, RBL Bank, Paytm, Samsung My Galaxy,

Tapzo, Niki.ai & more. (2017)

Acquired more than 250,000+ New Customers via Movie

Partnerships – Partnered with 15+ Movies. (2016-2017)

Launched India’s First Ever Digital Auditions with Shah Rukh

Khan for Happy New Year. (2015)

Responsible for the Entire Execution for Groupon’s Biggest

Marketing Campaign – The Onion Campaign. (2013)

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