Anukool Kumar is the head of Brand marketing at Nearbuy.com . His major responsibilities are Orchestrating 360-Degrees Online/Offline Marketing Strategies across ATL/BTL, Digital Channels to grow brand awareness & increase customer engagement in the market in support of creating nearbuy.com as the de-facto Step Out App.
Few of his achievements are listed below:
Responsible for 200% YoY growth in sales while handling a
marketing budget of 1.5$ Million Annually. (2018)
Successfully Launched “Bhai Tera Smart Hai” Campaign with
Zakir Khan, clocking 50Mn+ Views. (September 2018)
1$ Million Increase in Top Line via Partnerships across HDFC
Smartbuy, SBI Yono, RBL Bank, Paytm, Samsung My Galaxy,
Tapzo, Niki.ai & more. (2017)
Acquired more than 250,000+ New Customers via Movie
Partnerships – Partnered with 15+ Movies. (2016-2017)
Launched India’s First Ever Digital Auditions with Shah Rukh
Khan for Happy New Year. (2015)
Responsible for the Entire Execution for Groupon’s Biggest
Marketing Campaign – The Onion Campaign. (2013)
