Abhijit Das

Head of Marketing; Delhi Duty Free

Summary
Abhijit Das is Head of Marketing for an European Multinational Company in India. He is Marketing & Business Management professional with 17 years’ experience and has worked in diverse industries such as Retail, Real Estate, Hospitality, Digital Marketing & Advertising.

Part of India Business Leadership Team & Global Marketing Executive Team; Reporting to CEO & Global Marketing Director ; Leading the Marketing, Digital & Technology Innovation, Strategic New Initiatives Agenda for India’s largest Duty Free Retailer.

Abhijit is an alumnus of Fortune Institute of International Business & his recent education includes Advance Strategy Management from Indian Institute of Lucknow.

Abhijit Das has also authored a book on “Mall Management” published by Taxman Publishers & has contributed to many articles for leading magazines and dailies. Abhijit’s professional accomplishments includes following Awards:
• Awarded “Marketing Professional of The Year- 2014, CMO Council – Global Brand Congress”
• Delhi Duty Free has won 8 International Awards for exemplary Marketing & Digital initiatives.
• Best Marketing Annual Calendar for Ansal Plaza Malls– Asia Retail Forum, Singapore.

Experience

Delhi Duty Free (GMR Airports & AER RIANTA JV) Head of Marketing
March 2010 – Present
New Delhi
Head of Marketing at DDFS ; India’s largest Travel Retailer with 900 crores Turnover.
Know More at : www.delhidutyfree.co.in

ANSAL API
Addl. GM – Mall Management
March 2004 – April 2009 (5 years 2 months)
Spearheaded business, asset and marketing operations for 5 operational malls (Ansal Plaza – Delhi,Ludhiana, Jalandhar, Palam Vihar and Greater Noida) .Scaled up revenue 5 times to Rs. 100 crores from non-lease based streams.

KEMPFORT RETAIL LIMITED Manager Marketing
June 2003 – March 2004 (10 months) Bangalore
Increased footfall by 20% at one then “India’s Largest Departmental Store” during Yr 2001-2004.

Fountainhead Communication
Manager Business Development- Bangalore
2002 – 2004 (3 years)

Developed ATL/BTL based Integrated Marketing Communication solutions for brands like Titan, Nike, CavinKare, SmithKline Beecham, Swarovski, TVS, Universal music, HDFC Bank, Britannia, HLL, Spice Telecom, Cafe Coffee Day, Birla 3M etc. Initiated event-based lead generation programs for IT companies like Sun Micro Systems and IBM.

SerCon India Ltd (Now: 141 Bates)
A
ssistant Manager – Client Servicing
March 2000 – March 2002 (2 years 1 month)
Delhi, Bangalore

Established event-based channel management and marketing programs on a national basis for leading brands. Managed Direct Marketing, BTL campaign for many leading brands such as Sun Microsystems, Microsoft, IBM, PTC etc.

Holiday Inn Hotel & Suites
Management Trainee / Sr.Officer
May 1997 – September 1998 (1 year 5 months)
#Launched 2 new restaurants of 150 covers, one for Indian cuisine and the second, a bar with sports theme

Education
Indian Institute of Management,
Lucknow Executive Development Program, Advance Strategy
Management · (2013 – 2014)

Fortune Institute of International Business
MBA, Management, Marketing, Intl Business · (1998 – 2000)

MSASH
HOTEL MANAGEMENT, HOPITALITY MANAGEMENT · (1994 – 1997)
Central School

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