On the occasion of the Lok Sabha elections, Comedy Central has launched a campaign that depicts different scenarios, unified by a single message which reminds citizens to cast their vote, lest somebody else makes a choice on their behalf.
This tongue in cheek campaign “#ChooserNotLoser” has been created by Tilt Brand Solutions and produced by Tilt Studios.
Commenting on the campaign, Ferzad Palia, head – Youth, Music & English Entertainment, Viacom18, said, “India is a young country, with nearly 15 million voters newly eligible for the upcoming general elections. Being a responsible brand that appeals and resonates with the country’s youth as well as other age-groups, Comedy Central adopted an approach that’s synonymous with its spirit to evangelize the importance of each vote. Driving the message through cleverly curated videos with a comic narrative yet an underlining powerful call to action, we hope to influence every citizen to go out and exercise their right to vote.”
Adds Shriram Iyer, chief creative & content officer, Tilt Brand Solutions says: “The idea #ChooserNotLoser, coupled with 3 quirky scripts deserved an execution that’s both thought-provoking and humorous, given it’s after all a message from Comedy Central. The three sketches depict the significance of making one’s own choice by dramatizing the repercussions of not exercising it. A wakeup call to take a step towards the polling booths”.
Tilt Brand Solutions offers services in Consulting, Communication, Content creation and Content production for brands and businesses.
Comedy Central India launched in 2012, lines up powerful programming including hit TV series such as Friends, Anger Management, Episodes, Saturday Night Live, Whitney, The Office, Seinfeld, Frasier, That 70s Show, South Park and Suits. It is available in over 27 million households across the country and across analogue, digital cable & DTH.
A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences.