Category Archives: Story

What brands and marketers should pay attention to in 2020?

Digital agency Wunderman Thompson Intelligence has launched ‘The Future 100′ report that looks ahead to the defining trends in consumer behaviour and innovation for 2020.’The Future 100’ helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the innovation group. Split into 10 categories, each trend delivers a digestible snapshot of movements […]

WhatsApp is now working to bring Boomerang feature for iOSdevices.

Facebook-owned WhatsApp is now working to bring Instagram‘s popular Boomerang feature for iOSdevices. According to WABetaInfo, a website that tracks WhatsApp updates, the popular messaging platform is working on a Boomerang-style feature for iOS, but the functionality could land on Android devices as well. Boomerang feature on Instagram currently allows users to endlessly loop a video backwards and forwards, almost like […]

We look a lot less into incremental revenue of an individual campaign, instead focus on creating impactful campaigns-Ross Jauncey, Create With Google

Search engine giant has brought its new offering ‘Create with Google’ to India. “The division works with advertising agencies, helping them to create better creative solutions for our various products including YouTube,” Ross Jauncey, head, Create With Google, told ETBE, on the sidelines of AdFest in Goa. Jauncey further clarifies that Google’s new product doesn’t […]

Twitter records 45.6 mn tweets as India polls begin

Publicis Groupe agreed to buy digital marketing firm Epsilon from Alliance Data Systems for $4.4 billion in cash, propelling the French advertising group further beyond a weakening conventional ad business in its biggest takeover yet. Epsilon’s services span loyalty programmes to email marketing and its Conversant unit collects consumer data including transactions, location and web […]