Category Archives: Story


12 valuable marketing lessons from Snapchat’s success

Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and […]

Email Fatigue: Are Your Customers Tired of Receiving Email?

Email marketers often ponder the optimum frequency for sending emails. Is the number of emails we’re sending too high? Too low? Just right? Finding a sweet spot that keeps subscribers engaged without overwhelming them is harder than Goldilocks finding the right porridge. Jen McGahan, content marketer and founder of MyTeamConnects, suggests marketers focus on how […]

What is Search Engine Optimization (SEO)?

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.   SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO […]

10 Augmented Reality Apps That Are Better Than Pokemon Go

  During the summer of 2016, Pokemon Go revived countless amounts of people’s inner Ash Ketchum, making street corners, parks, and backyards look like an arcade from the 80’s. Over 100 million people lived their childhood fantasies of catching, training, and battling Pokemon in (augmented) real life that summer, and the app’s enormous popularity sparked public interest […]

When Marketing Personalization Becomes Too Intrusive

JoTo PR uses large email marketing campaigns, upwards of 2 million emails per month, to promote clients, according to founder and president Karla Jo Helms. “We have noticed when we personalize subject lines, the open rate can increase as much as 25 percent,” she said. “When we personalize, we get more direct replies — even if […]

How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions

  In 2006 Netflix announced the Netflix Prize, a competition for creating an algorithm that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” There was a winner, which improved the algorithm by 10%. However, Netflix never did implement the algorithm, saying: “We […]

Visual Content: The Future Of Storytelling

  In direct response to the technology evolution over the past decade, audiences are consuming information in new ways, from smaller, more portable screens on mobile devices to third-party apps and discovery platforms. The result has been a shift in content consumption preferences, and 91% of consumers now prefer interactive and visual content over traditional, text-based or […]