Category Archives: Story


AI and ML are Taking Digital Marketing to the Next Level

  I presented last week at an exciting, forward-looking conference in Fort Lauderdale, USA. It was ITEXPO, a successful conference celebrating its twentieth anniversary this year! The huge turnout of thousands clearly shows the value that both attendees and exhibitors get from it. This year the programme included a new stream, the Future of Work and […]

7 Innovative & Inspiring Examples of Augmented Reality in Marketing

  For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by […]

Master the Art of Storytelling and Make Your Marketing Campaigns Pop

  Every now and then, we see new marketing techniques and crafts making space on social media and other platforms to market products and services. We saw it when marketers started to focus more on visual imagery rather than textual methods to promote a product. Now, there is an emphasis on visual content to interest […]

The impact of increased Amazon presence in digital advertising

The online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they have.   As Amazon steps up its online advertising presence, how will marketers be affected? Amazon is quickly making strides in the online advertising market, which is expected to top $88 billion […]

Vidooly Media raises Rs 15 crore in Series C funding

Company has raised Rs 71 lakh from Times Internet and Rs 14.3 crore from Alibaba Vidooly Media Tech has raised Rs 15.08 crore as part of Series C funding from Times Internet and Alibaba (Netherlands) BV, according to regulatory filings fetched by business intelligence platform, While the company has raised Rs 71 lakh from Times Internet, Alibaba has put in Rs 14.3 [...]