Category Archives: Story


Due to rising demands of consumers, e-commerce companies have been setting up warehouses in small towns.

E-commerce companies are betting big on small towns to explore the opportunities offered by a large customer base and are expanding their talent pool in these cities to fuel growth, experts say. They expect recruitment to go up by 15% in this space. Small towns are becoming the driving force behind e-commerce growth in the country […]

Think from the consumer’s perspective to become an experienced brand.

Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced this long-heralded advantage. Brands positioned with a customer-first, always-on experience optimization approach and those who build for personalization are poised to be market leaders. Becoming an experience-focus brand has been painted as […]

Online privacy is impossible, consumers believe.

Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they may be permanently changing their behavior and sharing less online. That the main finding in a new survey of more than 4,000 adults in the U.S. and U.K. conducted by FigLeaf. Majority have changed their […]

Search engine marketing to build and strengthen your brand.

Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. After all, why pay for traffic when you can earn it with a well-executed SEO strategy, the thinking goes. This view, however, is short-sighted. The value of SEM goes beyond establishing and […]

How retailers can avoid the 9 biggest pitfalls of Facebook advertising?

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising potential that Facebook holds as a result. But this sophistication isn’t without challenges. The growing complexities […]

Agencies need marketing automation to survive.

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling: 1. Marketing your agency to bring in new business 2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both […]

FMCG firms are launching a range of detergents targeting the millennials.

The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumerlaunched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain […]

Uber aims for making the company’s brand message more consistent by reducing costs and improve efficiency.

Uber confirmed it is cutting 400 jobs from its marketing team of more than 1,200 workers to reduce costs and improve efficiency. Uber chief executive Dara Khosrowshahi and marketing team boss Jill Hazelbaker announced the restructuring internally, along with an aim of making the company’s brand message more consistent, according to the company. The news was […]

Digital payments companies are increasingly looking at offline payments and trying to capture a larger share of this market by means of QR codes.

Digital payments companies are increasingly looking at offline payments and trying to capture a larger share of this market by means of QR (Quick Response) codes. While Paytm, PhonePe and Google Pay offer QR codes and acquire their own merchants as well, entities like BharatPe act as aggregators, onboarding merchants for all forms of Unified Payments Interface (UPI)-based […]