Category Archives: Story

Story

Jack in the Box Worldwide bags the digital mandate for Dermafique

Netflix has suddenly withdrawn support for Apple’s AirPlay, a feature that let people watching Netflix on their iPads and iPhones to instantly play the content on their TVs, the media reported. The move came as a shock to may fans as Netflix for iOS had been supporting AirPlay since 2013. The news comes after Apple […]

Netflix airplaying with Apple, no more.

Netflix has suddenly withdrawn support for Apple‘s AirPlay, a feature that let people watching Netflix on their iPads and iPhones to instantly play the content on their TVs, the media reported. The move came as a shock to may fans as Netflix for iOS had been supporting AirPlay since 2013. The news comes after Apple […]

Fantasy sports platform Dream11 has joined India’s growing unicorn club, following Steadview Capital’s investment through the secondary route.

Fantasy sports platform Dream11 has joined India’s growing unicorn club, following Steadview Capital’s investment in the Mumbai-based domestic startup through the secondary route. The investment by the Hong Kong and London-based firm marks the first time that an Indian gaming company has broken into the unicorn club, a list of privately-held consumer and technology ventures […]

Havmor’s looking for ‘Chief Tasting Officers’ this summer

A subsidiary of South Korean conglomerate Lotte Confectionery, Havmor launches its third edition of Coolest Summer Job 2019. Following the success of the last two seasons, Havmor is now back with its ‘Season 3’ and assures the ice-cream enthusiasts to apply for the coolest job this season. The campaign starts on 8th April 2019 and […]

Samarjit Choudhry and Soumitra Karnik to take mcgarrybowen to next level

In a bid to strengthen its global creative agency mcgarrybowen’s India footprint, Dentsu Aegis Network (DAN) has elevated Samarjit Choudhry to the role of president – Happy mcgarrybowen (HMB) India. In addition to this, the global media & marketing communications conglomerate has also entrusted Soumitra Karnik with the additional charge as chief creative officer (CCO). […]

India’s first AI and ML lead interactive marketing campaign sees more than 7.2 million hits in less than a week.

Mindshare, a full-service media agency and part of GroupM, launched a unique interactive campaign with Mallika Dua – a renowned comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time. Building on the […]

We get about 80,000 downloads a day and we have had about 265 million downloads of our fitness apps. – Under Armour quietly building a religion of their own.

At the time of starting a sportswear business in 1996 from his grandmother’s basement in Washington DC, never would have Kevin Plank imagined that his start-up would one day challenge iconic brands like Nike and Adidas. In the next few years, not only did Plank’s underdog brand, Under Armour, go on to become a solid […]

Tech offering is the futures -Tribe Communications launches their marketing technology venture called ‘The Tech Company’ to enhance their technology offering.

International news network, CNN (Cable News Network) plans to strengthen its presence in India in terms of content as well as among brands or advertisers, Sunita Rajan, SVP advertising sales, CNN, APAC, told, ETBE. “There is an editorial initiative, as per which we remain committed towards telling compelling stories. It’s not about committing to one […]

Net worth criteria for MSOs in cable TV services soon to be a reality?

Broadcast regulator Trai Tuesday initiated a discussion on entry-level net worth requirement of multi-system operators (MSOs) in cable TV services. “The objective of the consultation paper is to deliberate whether there is a need to fix entry-level net worth for MSO? If yes, what should be the value of the net worth required at the […]