Category Archives: Story


Avengers End Game (2.19 bn) blasts past Titanic (2.18 bn) to become all time number 2 with Avatar (2.79 bn) at No. 1 spot.

Disney and Marvel’s “Avengers: Endgame” has stormed into historic territory, earning $2.19 billion worldwide in less than two weeks to become the No. 2 film of all time, industry watcher Exhibitor Relations reported Sunday. That exalted number, which includes the film’s estimated take of $145.8 million this three-day weekend in North America, pushes the superhero blockbuster […]

Most future brands hop on to Amazon Move seen as a precursor to stake sale deal between the two companies

Future Group has started listing nearly all its brands and products across fashion, grocery and electronics on Amazon, a move seen as a precursor to the impending stake sale deal by the Indian retailer. Over the past month, teams from both companies have met several times to make joint business plans in terms of distribution, warehousing and […]

Tik Toks 54 million active users in India get relief after the ban is lifted.

In what will be seen as a massive relief for TikTok, a social media app owned by Chinese company ByteDance, the Madras High Court today lifted the ban on its downloads which it had originally put in its April 3 judgement. Today’s order comes after the Madras High Court (HC) was ordered by the Supreme Court, on 22 April, […]

ATL 414 million IPL 2019 Mid season viewership surpasses last season’s total viewership.

Within just four weeks of the tournament, Vivo IPL has seen 411 million viewers tuning in, according to Star India data. This is close to the total tournament reach of last year, which stood at 414 million. With women and kids accounting for 52% of the tournament’s viewership this season, IPL 2019 continues to be the most popular across all viewer sets. Compared to last year, […]

Bangalore leads followed by Mumbai, Hyderabad, Chennai and Delhi in the 18.2 % jump in daily food orders during IPL season.

Indian food-tech players, including Zomato and Swiggy, are currently batting on a good wicket on the back of the ongoing Indian Premier League (IPL). The average number of daily orders on food-tech platforms has jumped by 18.2% till now from pre-IPL days due to numerous consumption occasions created by the league, revealed data from RedSeer Consulting. The 50-day league […]

15 Martech Innovations That Are Changing The Face Of Marketing

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level. Martech has been steadily growing in popularity and versatility in recent years, reaching an impressive 5,381 solutions this year, according to […]

With Rs. 10 Cr “Subway Baby” Saint Gobain sets its eyes on Rs 8,000 cr worth Indian glass market.

After over a decade, glass-manufacturer- Saint Gobain has released its ad campaign, ‘Subway Baby’. The brand has in vested about Rs 10 crore in the new campaign, Unnikrishnan AR, director-sales and marketing, Saint-Gobain India Glass Business, told ETBE. “70% of the ads are being aired on television while 20% is being spent on digital and […]

Spiral Content Solution cuts the clutter and helps brands and advertisers in creating sponsored content which is native in nature.

At a time when advertisements are thought to be intrusive, it is content marketing start-ups such as Spiral Content Solutions that create specialised solutions for brands, thereby helping them to break the clutter. “We work with both brands and advertisers and help the two in creating sponsored content which is native in nature. This makes […]

Hotstar claims a reach of 267 million viewers in 3 weeks of IPL

Hotstar, the video streaming platform owned by Disney, has registered a record viewership of 267 million in the first three weeks of the ongoing 12th season of the Indian Premier League (IPL). Incidentally, the viewership of entire season last year was 202 million on Hotstar. Hotstar also said that it has set a global live […]

MTV is proud to raise a strong voice, urging the young Indians to exercise their power to vote. – Ferzad Palia

Viacom18’s youth entertainment channel MTV India, has launched a new campaign #VoteBecauseYouCan urging the youth of India to vote in the on-going general elections. The ad has been conceptualised by Leo Burnett. Commenting on the campaign, Ferzad Palia, head – youth, music and English entertainment, Viacom18, said, “India’s youth has an influential role to play […]