Category Archives: Story


When Marketing Personalization Becomes Too Intrusive

JoTo PR uses large email marketing campaigns, upwards of 2 million emails per month, to promote clients, according to founder and president Karla Jo Helms. “We have noticed when we personalize subject lines, the open rate can increase as much as 25 percent,” she said. “When we personalize, we get more direct replies — even if […]

How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions

  In 2006 Netflix announced the Netflix Prize, a competition for creating an algorithm that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” There was a winner, which improved the algorithm by 10%. However, Netflix never did implement the algorithm, saying: “We […]

Visual Content: The Future Of Storytelling

  In direct response to the technology evolution over the past decade, audiences are consuming information in new ways, from smaller, more portable screens on mobile devices to third-party apps and discovery platforms. The result has been a shift in content consumption preferences, and 91% of consumers now prefer interactive and visual content over traditional, text-based or […]

AI and ML are Taking Digital Marketing to the Next Level

  I presented last week at an exciting, forward-looking conference in Fort Lauderdale, USA. It was ITEXPO, a successful conference celebrating its twentieth anniversary this year! The huge turnout of thousands clearly shows the value that both attendees and exhibitors get from it. This year the programme included a new stream, the Future of Work and […]

7 Innovative & Inspiring Examples of Augmented Reality in Marketing

  For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by […]

Master the Art of Storytelling and Make Your Marketing Campaigns Pop

  Every now and then, we see new marketing techniques and crafts making space on social media and other platforms to market products and services. We saw it when marketers started to focus more on visual imagery rather than textual methods to promote a product. Now, there is an emphasis on visual content to interest […]

The impact of increased Amazon presence in digital advertising

The online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they have.   As Amazon steps up its online advertising presence, how will marketers be affected? Amazon is quickly making strides in the online advertising market, which is expected to top $88 billion […]