Category Archives: Story


The rise of Voice Assistant has put the spotlight back on audio content.

Voice, Vernacular, and Video are the three Vs changing the Indian technology landscape. But both voice and vernacular has a common denominator: audio content. The rise of Voice Assistant has put the spotlight back on audio content as well. The number one use cases for people around the world using a speaker built-in with a […]

India is now both Youtube’s biggest audience and one of our fastest growing audiences in the world.

For YouTube, India is the largest and fastest growing audience, the video streaming service’s CEO Susan Wojcicki said on Tuesday. ComScore data suggests that YouTube has more than 265 million monthly active users in India. “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has […]

OPPO awards ICC World Cup campaign mandate to ITW Playworx

OPPO on Tuesday, announced that it has awarded the mandate to ITW Playworx – an entertainment, media & communication arm of ITW Consulting Pvt Ltd. to conceptualise and execute a unique marketing campaign for ICC World Cup 2019. The campaign will be an ode to the spirit of cricket and seeks to connect with billions of diehard cricket […]

India’s video OTT market expected to become one of the world’s top-10 markets by 2022

OLX unveiled its new brand identity, the first rebranding exercise after the launch in India since 11 years, as part of the global rollout. The rebranding is followed by a new brand tagline – ‘SET HAI’ in line with its new brand proposition to empower people to make smart choices. The marketing campaign launched on […]

Net worth criteria for MSOs in cable TV services soon to be a reality?

Broadcast regulator Trai Tuesday initiated a discussion on entry-level net worth requirement of multi-system operators (MSOs) in cable TV services. “The objective of the consultation paper is to deliberate whether there is a need to fix entry-level net worth for MSO? If yes, what should be the value of the net worth required at the time of registration for MSO,” the Telecom […]

Tech offering is the futures -Tribe Communications launches their marketing technology venture called ‘The Tech Company’ to enhance their technology offering.

In a bid to enhance the technology offering to its clients, marketing services company, Tribe Communications has recently launched their marketing technology venture called ‘The Tech Company.’ The Tech Company will develop several IP platforms to bridge offline customer experience with the digital and online world. Apart from being an independent agency, Tribes also has a JV […]

Thomas Cook’s ‘Ghar Jao Vote Karo’ adds flavour to the election season.

Thomas Cook (India) has launched a Ghar Jao Vote Karo campaign ahead of the upcoming general elections which will reward travellers with discounts on their home flights pre-election, as well as holiday discounts post elections. According to the Election Commission, merely 540 million Indian voters or 66.4% of those eligible cast their vote in the […]

India is the third largest market in terms of viewers on digital – CNN

International news network, CNN(Cable News Network) plans to strengthen its presence in India in terms of content as well as among brands or advertisers, Sunita Rajan, SVP advertising sales, CNN, APAC, told, ETBE. “There is an editorial initiative, as per which we remain committed towards telling compelling stories. It’s not about committing to one or two or […]

If I was given a chance to win the digital consumers who are concerned about their data, I would keep it simple – give them the control of their own data. – Penny Baldwin

Why are there not enough women leaders in marketing and advertising? What should be done to change the ratio? It’s a serious issue across industries. Research has often proven that diversity of perspectives is critical for any business growth. It is in everyone’s interest to make sure they are enough women along the side of others. If […]

Kansai Nerolac strengthens cricketing association with three T20 franchisees this season

Kansai Nerolac Paints Ltd. (KNPL) announced its association with Rajasthan Royals (RR) & Royal Challengers Bangalore (RCB) while continuing its association Sunrisers Hyderabad (SRH). Would witness Nerolac on the leading side of the helmet & cap of these T20 franchisees. Nerolac has been associated with cricket leagues and championships for a long time and has […]