Category Archives: Story


Bangalore leads followed by Mumbai, Hyderabad, Chennai and Delhi in the 18.2 % jump in daily food orders during IPL season.

Indian food-tech players, including Zomato and Swiggy, are currently batting on a good wicket on the back of the ongoing Indian Premier League (IPL). The average number of daily orders on food-tech platforms has jumped by 18.2% till now from pre-IPL days due to numerous consumption occasions created by the league, revealed data from RedSeer Consulting. The 50-day league […]

15 Martech Innovations That Are Changing The Face Of Marketing

From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level. Martech has been steadily growing in popularity and versatility in recent years, reaching an impressive 5,381 solutions this year, according to […]

With Rs. 10 Cr “Subway Baby” Saint Gobain sets its eyes on Rs 8,000 cr worth Indian glass market.

After over a decade, glass-manufacturer- Saint Gobain has released its ad campaign, ‘Subway Baby’. The brand has in vested about Rs 10 crore in the new campaign, Unnikrishnan AR, director-sales and marketing, Saint-Gobain India Glass Business, told ETBE. “70% of the ads are being aired on television while 20% is being spent on digital and […]

Spiral Content Solution cuts the clutter and helps brands and advertisers in creating sponsored content which is native in nature.

At a time when advertisements are thought to be intrusive, it is content marketing start-ups such as Spiral Content Solutions that create specialised solutions for brands, thereby helping them to break the clutter. “We work with both brands and advertisers and help the two in creating sponsored content which is native in nature. This makes […]

Hotstar claims a reach of 267 million viewers in 3 weeks of IPL

Hotstar, the video streaming platform owned by Disney, has registered a record viewership of 267 million in the first three weeks of the ongoing 12th season of the Indian Premier League (IPL). Incidentally, the viewership of entire season last year was 202 million on Hotstar. Hotstar also said that it has set a global live […]

MTV is proud to raise a strong voice, urging the young Indians to exercise their power to vote. – Ferzad Palia

Viacom18’s youth entertainment channel MTV India, has launched a new campaign #VoteBecauseYouCan urging the youth of India to vote in the on-going general elections. The ad has been conceptualised by Leo Burnett. Commenting on the campaign, Ferzad Palia, head – youth, music and English entertainment, Viacom18, said, “India’s youth has an influential role to play […]

ALT Balaji with its subscriber base stands at 13.1Mn targets 100 orginals by 2020.

ALTBalaji the over-the-top platform plans to have 100 originals by 2020. The platform which completed its two years on April 16, currently has 36 originals. ALTBalaji claims that its subscriber base stands at 13.1Mn, with 4.6Mn monthly active users who spend an average of 70 minutes on the platform per day. “Entertaining viewers with innovative […]

BARC India appoints Aaditya Pathak as EVP

In a move to strengthen its product and partnerships portfolio with greater market focus and customer orientation, BARC India has roped in Aaditya Pathak as executive vice president – partnerships and growth and elevated Elbert D’silva as head – products to lead the product leadership and excellence team. In their new roles, both Pathak and […]

Comedy central joins the bandwagon to remind citizens to cast their vote, lest somebody else makes a choice on their behalf.

On the occasion of the Lok Sabha elections, Comedy Central has launched a campaign that depicts different scenarios, unified by a single message which reminds citizens to cast their vote, lest somebody else makes a choice on their behalf. This tongue in cheek campaign “#ChooserNotLoser” has been created by Tilt Brand Solutions and produced by […]

life and cricket- both equally daunting, uncertain and full of unexpected challenges – Max Life Insurance Partners with RCB

Riding high on the ongoing T20 fever this season, Max Life Insurance, one of India’s leading life insurers, on Wednesday unveiled its latest ad campaign announcing its official life insurance partnership with Royal Challengers Bangalore. Featuring the three members of team RCB in a peppy avatar, the new commercial attempts to remind players that just […]