Category Archives: Story


key learnings to crack the Indian festive season.

When In Kolkata, don’t do as the Romans do: A regional approach to festive season campaigns “Every region is unique and requires a specific approach that depends on multiple factors including culture and demography,” says Harish Narayanan, head – marketing, Myntra Jabong, India’s largest fashion portal that’s owned by Flipkart. Narayanan’s stating the obvious that is, rather strangely, […]

What is a chief marketing officer (CMO)?

Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief Marketing Officer” results in people with bios ranging from “creating customer-first interactions […]

84% of the users are influenced by the platform, shop via Instagram.

More than 50% of the Instagram users shop on the platform, according to a recent report released by Dentsu Aegis Network-owned social media agency WATConsult, titled ‘Instagram in India: User Perspective’. The report further claims that close to 75% of these users hail from small metros and towns. More than 75% of the shoppers have had a satisfactory experience […]

Technologies will deliver strong growth with a five-year CAGR of 13.2 per cent.

Driven by emerging technologies including AR/VR headsets, drones, on-demand services, robotic systems, smart home devices and wearables, consumer spending on technology is forecast to reach $1.69 trillion globally in 2019 — an increase of 5.3 per cent over 2018, an International Data Corporation (IDC) report has said. Consumer purchases of traditional and emerging technologies will remain strong […]

Co-branded cards have emerged as a key way to cater those who invest in experiences.

The growing number and increasing usage of credit cards in the country shows the rising aspirations and spending power of Indians. It also suggests that the urban-rural divide in the country (in terms of digital habits) is bridging rapidly. Amidst the growing acceptance of credit cards, co-branded cards have emerged as a way to cater […]

Not only linkedIn but Instagram, Twitter are now turning into new hiring destinations.

If you thought youngsters are wasting their time on Instagram or Twitter, you may want to correct yourself: top information technology companies are turning to these ‘personal’ and ‘fun’ social networks to lure the best young minds to join them. The likes of Infosys, Accenture, IBM and Wipro have a strong presence on Twitter, having official handles solely dedicated to […]

7 internet companies are banding together to fight against cyber frauds.

Seven leading internet companies are banding together to save their consumers from the rising menace of cyber frauds being carried out by duping innocent users, where the money is being siphoned off from their accounts. The companies taking action include travel majors MakeMyTrip Group and Oyo Hotels & Homes, mobile payments firm Paytm, online food delivery aggregators Swiggy & Zomato, besides ride-hailing giant Uber. […]

Dineout is now associated with Google to elevate user experiences.

Dineout, India’s dining out and technology solutions platform, on Tuesday announced association with Google to elevate user experiences by adding more features to the popular navigation engine — Google Maps. Consumers can now explore Google Maps to find more dining out options near them, choose from the available offers at restaurants and also reserve a table for themselves. “Our association […]

Nestle is expanding its rural sales network.

Nestle is expanding its rural sales network and expects to have around 30-35% of its total sales coming from the country’s hinterland in the next 2-3 years, a senior company official said on Monday. The company is witnessing “convergence of lifestyle” in the tier-III and below markets, led by “Jio effects” on the rural markets, said Nestle India CMD Suresh […]