Category Archives: Story


Marketers must think of innovative and creative solutions to rise above this challenge.

Appealing to the broadest spectrum of consumers with hyper-localization What makes the Indian market special is its heritage of diversity. With over 20 different languages spoken in the country, there are varied groups of consumer perspectives to cater to. From a consumer who watches only paid OTT content with no advertisements to a consumer who has no […]

The role of marketing is more powerful than ever before.

The ‘MBA style marketing organization’ – mechanical, reductionist, return minded and focused on the short term – is a bureaucratic, staff-driven cost centre. It has caused massive waste, missed opportunities and failure for many businesses. Marketing as it was originally intended, in its inspired, grand and beneficial form, is more important today than ever before. The world is awash […]

Know what is new on twitter.

Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Twitter users may recall seeing a Promoted Trend Spotlight when Disney+ launched, as the ad unit was […]

Know how brands can utilize TikTok for marketing?

In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively). Typically, the significant rise of a new social media app opens […]

Starbucks is expanding a program that tries to help low-income communities by opening coffee shops and hiring local workers.

DETROIT – Starbucks is expanding a program that tries to help low-income communities by opening coffee shops and hiring local workers. The Seattle-based company plans to open or remodel 85 stores by 2025 in rural and urban communities across the U.S. That will bring to 100 the total number of community stores Starbucks has opened since it announced the […]

Video advertising will offer authentic opportunities for calls-to-action

Video advertising

Video content is becoming (if it already hasn’t) the dominant force in online communication. The video product has seen a world of refinement ever since it came to existence. Online videos are changing the way how audiences are engaging with the content and brands. Therefore, advertising too has found a new focal point in video content for […]

Paytm will provide a range of services to Uber’s driver partners under the Uber Care program.

Digital payments firm Paytm on Monday said it has extended its partnership with Uber that will enable passengers to pay for their ride through credit or debit card using its platform. Earlier, passengers were able to pay for their rides through Paytm wallet and other modes like cash and cards separately. “Uber and Paytm have been long-standing […]

Advertisements can leave a negative or positive impact on the human behaviour

Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT Ropar, had […]

E-commerce platforms and mobile apps are set to do away with the second-factor authentication of OTPs.

Many e-commerce platforms and mobile apps are set to do away with the second-factor authentication of one-time passwords (OTPs) for regular customers on payments up to Rs 2,000, making online transactions quicker and smoother. Flipkart has already done so, and others like Swiggy and ride-sharing apps are about to follow. A key driver for this has been the […]

Govt. to award “Best Media Coverage of Yoga in Newspapers”.

Thirty media houses will be conferred awards by Union Minister of Information and Broadcasting Prakash Javadekar in recognition of their contributions in spreading the message of yoga. Thirty awards under three categories will be conferred to the media houses at the first ‘Antarrashtriya Yoga Diwas Media Samman’ on January 7 here, according to a statement from the I&B ministry. Eleven awards will […]