Category Archives: Story


Word-of-Mouth can be a powerful marketing strategy.

Many businesses think that if their product or service is spectacular, it will speak for itself; they’ll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little […]

What does it take to become a good content creator?

Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety-one percent of business-to-business (B2B) professionals use content marketing as part of their strategy. Still, that doesn’t mean all […]

Technology can now enable targeting purposeful communication.

Marketing is quickly moving away from being just a great creative idea, riding on top of a media vehicle to reach the consumer. Technology now enables targeting purposeful communication, at an appropriate time, over a specific channel, to the end consumer…making the communication relevant to the consumer, as also resulting in better ROI on the […]

Branding is essential because it can mitigate a crisis for the business.

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on existing product range. MePS has […]

This is how marketing is expected to change with autonomous cars.

There are structural changes and disruption that the auto industry is going through not only in India, but globally and eventually this will impact the turns marketing will take, and also enter some new lanes marketing has not ventured into earlier. There are three tectonic forces hitting the auto industry simultaneously, and even one of them would be powerful […]

Let social media marketing boost your business.

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include: Facebook. Twitter. LinkedIn. Instagram. Snapchat. Pinterest. If you’re new to social platforms, you can use tools to connect channels like LinkedIn and Facebook […]

5 things you need to know about email validation.

Whether you’ve been an email marketer for several years or you’re fresh on the scene, there’s a good chance you’ve heard the term email validation. Email validation is often touted as one of the most powerful ways to improve email deliverability, so it’s probably something you should do, right? While the answer is definitely “yes,” there’s […]