Category Archives: Story


Consumers are constantly changing & their satisfaction never lasts for long, so the aim for satisfaction & delight will never end.

HOW MARKETING HAS CHANGED Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’re like me and are fascinated by how change happens, then I’m sure this complete history of marketing Infographic by Hubspot will be of interest. With the arrival of digital marketing in the […]

Messages made engaging with AI

Google Assistant is now available for Android Messages so that you can make your boring replies a little more engaging with artificial intelligence (AI). Google said that it is bringing the Google Assistant to its native Messages app on Android phones. The AI-enabled voice-based assistant is capable of reading out news to you, sending replies […]

6 Competitive Ways to Do Content Marketing With Smart Speakers

Siri, Alexa, and Google are household names now. These voice assistants and the compact devices that house their digital components are practically omnipresent, and their convenient help is becoming indispensable to many consumers. According to Gartner, Inc., by the year 2020, 30% of consumer browsing sessions will likely take place using voice-activated technology, whether it’s with […]

16 Types of Visual Content for a Successful Marketing Strategy

Improve your marketing strategy with visual content. Visual content is not only extremely fun to work with, gets your information across to your viewer more effectively, and is much more engaging than plain text, visual content is also a necessity in our society today. For any business wishing to improve their marketing efforts, the first […]

12 valuable marketing lessons from Snapchat’s success

Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into a very interesting social network, both for the users, but also for the brands that start exploring its numerous opportunities for increased engagement, curated content and […]

Email Fatigue: Are Your Customers Tired of Receiving Email?

Email marketers often ponder the optimum frequency for sending emails. Is the number of emails we’re sending too high? Too low? Just right? Finding a sweet spot that keeps subscribers engaged without overwhelming them is harder than Goldilocks finding the right porridge. Jen McGahan, content marketer and founder of MyTeamConnects, suggests marketers focus on how […]

What is Search Engine Optimization (SEO)?

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.   SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO […]

10 Augmented Reality Apps That Are Better Than Pokemon Go

  During the summer of 2016, Pokemon Go revived countless amounts of people’s inner Ash Ketchum, making street corners, parks, and backyards look like an arcade from the 80’s. Over 100 million people lived their childhood fantasies of catching, training, and battling Pokemon in (augmented) real life that summer, and the app’s enormous popularity sparked public interest […]