Category Archives: Story


CamScanner coming up with PPT shooting mode.

Document management solution CamScanner, has announced the launch of several new features. These features are aimed at providing users an advanced experience through high quality scans of their documents, the company said on Wednesday. Some of these are: –From image to spreadsheet– Users can take photo of a paper and instantly convert it to a spreadsheet. […]

WhatsApp has begun rolling out a feature for sharing status directly on Facebook

Facebook-owned instant messaging app WhatsApp has begun rolling out a feature for Android users to let them share their status stories directly on Facebook Story and other apps. Just like Instagram, WhatsApp’s status Stories let users post images, text and videos on your profile that disappear after 24 hours. WhatsApp hasn’t made an official announcement yet but several […]

Retailers are adopting technologies such as artificial intelligence to understand consumers’ behaviour.

Retailers are adopting advanced technologies such as artificial intelligence and social media analytics to understand consumers’ shopping behaviour and preferences with a view to target niche segments, according to a Deloitte India report. Retail firms are using a strategy – Tribetailing – to identify and cater to a niche set of consumers. As consumers’ preferences are changing at a dynamic pace with an evolving retail environment, […]

TikTok is becoming a favourite among Indian brands.

Earlier this week, Flipkart garnered over three billion views in three days on popular short-video app TikTok, for a campaign on its upcoming Big Billion Days festive sale. This is perhaps the first instance of a big ecommerce player using the ByteDance-owned app to push its brand as it looked to target the next 100 million internet […]

Facebook is working on a streaming device, like Amazons Fire Stick.

Social-media giant Facebook is reportedly working on a streaming device, like Amazons Fire Stick which would plug into a TV to offer access to online content. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, combining video chatting with TV viewing and Augmented Reality (AR), reported on Friday. […]

Storytelling is an age-old technique to build an emotional connect with consumer.

Today, consumers are bombarded with numerous messages through multiple screens (TV, mobile, etc.) and it’s a challenge for marketers to cut through the clutter and build an emotional connect with consumers. Storytelling is an age-old technique to build an emotional connect with consumers and pull at their wallet, by pulling at their heart strings. Marketers typically use […]

YouTube Charts will include India-specific trending music lists, as well as top songs, artists, and music videos, all at one place.

YouTube has announced the launch of YouTube Charts in India, which will include India-specific trending music lists, as well as top songs, artists, and music videos, all at one place on, the company said on Monday. YouTube Charts is now available in over 56 countries alongside the global chart. “It’s stunning to watch Indian artists flex their […]

Twitter is coming up with #First100Days videos series with India Foundation.

As the 17th Lok Sabha completes its first 100 days, Twitter India in partnership with India Foundation has released a new video series, entitled ‘#First100Days’, featuring 9 first-time Members of Parliament (MP) from across the country, to show the vision of the MPs for #NewIndia and their aspirations for their constituencies. Recorded in English, Hindi and their respective regional languages, the videos feature […]

Why YouTube the most preferred advertising tool among OTT players?

Samuel Rader quit his job three years ago to work full time on his YouTube channel, ‘Sam and Nia,’ featuring videos of his family life. The channel created by the Texas-based couple – with videos of their Hawaii vacation, setting up their backyard pool and other content about “Christian family life” – has become one of the […]

Telegram has become the destination of choice for marketing.

‘If you want to continue a relationship, speak only good things. If you want to end it, speak the truth,” reads a quote in Hindi, among hundreds of others posted on motivational channel SS Motivation. Sunil Yadav SS, who runs the channel, says “I started this channel on Telegram almost a year ago. Today, the channel has […]