Category Archives: Story

Story

Co-branded cards have emerged as a key way to cater those who invest in experiences.

The growing number and increasing usage of credit cards in the country shows the rising aspirations and spending power of Indians. It also suggests that the urban-rural divide in the country (in terms of digital habits) is bridging rapidly. Amidst the growing acceptance of credit cards, co-branded cards have emerged as a way to cater […]

Not only linkedIn but Instagram, Twitter are now turning into new hiring destinations.

If you thought youngsters are wasting their time on Instagram or Twitter, you may want to correct yourself: top information technology companies are turning to these ‘personal’ and ‘fun’ social networks to lure the best young minds to join them. The likes of Infosys, Accenture, IBM and Wipro have a strong presence on Twitter, having official handles solely dedicated to […]

7 internet companies are banding together to fight against cyber frauds.

Seven leading internet companies are banding together to save their consumers from the rising menace of cyber frauds being carried out by duping innocent users, where the money is being siphoned off from their accounts. The companies taking action include travel majors MakeMyTrip Group and Oyo Hotels & Homes, mobile payments firm Paytm, online food delivery aggregators Swiggy & Zomato, besides ride-hailing giant Uber. […]

Dineout is now associated with Google to elevate user experiences.

Dineout, India’s dining out and technology solutions platform, on Tuesday announced association with Google to elevate user experiences by adding more features to the popular navigation engine — Google Maps. Consumers can now explore Google Maps to find more dining out options near them, choose from the available offers at restaurants and also reserve a table for themselves. “Our association […]

Nestle is expanding its rural sales network.

Nestle is expanding its rural sales network and expects to have around 30-35% of its total sales coming from the country’s hinterland in the next 2-3 years, a senior company official said on Monday. The company is witnessing “convergence of lifestyle” in the tier-III and below markets, led by “Jio effects” on the rural markets, said Nestle India CMD Suresh […]

Brands that rely on influencer marketing believed their key objective was brand visibility.

Influencer marketing may be a priority for brands, but most of them do not yet have tools to measure it, according to a survey that was shared exclusively with ET. The 800 respondents in the survey by Mumbai-based social marketing firm Social Samosa and Talkwalker included digital or social media professionals, followed by marketing and communications experts, among […]

Alexa will explore a vast world of content with d2h skills.

With an aim to further enhance the TV viewing experience for its d2h customers, Dish TV India Limited has launched a skill for Amazon Alexa in India. Say, “Alexa, enable d2h” and start using the skill to explore a vast world of entertainment, discover movies, sports and music, using only your voice, the company said on Monday. d2h skill […]

Social media platforms have agreed to follow the “voluntary code of ethics” in all future elections.

Social media platforms like Facebook, Twitter and WhatsApp have agreed to follow the “voluntary code of ethics” in all future elections, including the upcoming Maharashtra and Haryana assembly polls, the Election Commission said on Thursday. The code, which was derived to act against paid advertisements that violate norms set by the Election Commission, came into force on March 20 […]

Is it fair to target digital job ads based on gender and age?

Seven companies, including Capitol One, posted job ads on Facebook that excluded workers based on their gender, age or both, the US Equal Employment Opportunity Commission (EEOC) has ruled. Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation […]