Category Archives: Story


Advertising spends on Mobile devices is expected to grow by 41% in 2020.

Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT […]

‘Vernacular’ is the big game for digital marketers.

A report on television viewership by E&Y reveals that growth is being led by regional TV channels, even as the latest Indian readership survey highlights the boom in regional print media markets. As regional content gains traction, it was only a matter of time before this trend also pervaded the digital realm. As internet penetration grows […]

Viacom18 tackled disruption in media sector.

As we step into the economy of attention, brands are intensifying strategies to gain a pie of viewer’s time. Viacom18 didn’t want to be left behind. Vishal Bhasin, SVP-Technology tapped into a plethora of digital initiatives that would transform the way content is created, consumed, stored and distributed. In a conversation with ETCIO, Bhasin reveals details of […]

Tips for marketers towards creating a great experience.

In the current marketing landscape, customer experience is fast emerging as a major differentiator superseding even price and product quality. As customer acquisition becomes one of the biggest yardsticks of success for a business, losing customers owing to an unpleasant experience anywhere in the customer journey would be a major loss for the business. Let’s see what […]

Best advertising moments of 2019.

The festive season saw a glut of campaigns decked in lights and gold, but one piece stood out for its sheer visual appeal. FCB Ulka’s Project Streedhan used Dhanteras and Indian women’s love for gold to raise awareness about iron deficiency. Project Streedhan, which was backed by influencers like actors Radhika Apte and Soha Ali Khan, is a CSR […]

We need measurement metric for rapidly growing digital media.

At a time when the digital media is growing at a much faster clip than traditional mediums, the sector having no agreed or common measurement metric is baffling, said Ashish Bhasin, chief executive of Dentsu Aegis Network’s (DAN) Asia Pacific operations. Bhasin, who is also the chairman of DAN India, was elevated to the APAC role in September this […]

Myntra app has been ranked as one of the most viewed apps in the country, making m-commerce the future of Indian fashion retail.

“India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently. Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making […]

Facebook, has announced it will build its own operating system.

Facebook, which has a poor privacy record, has announced it will build its own operating system (OS) from scratch that will power its hardware — mainly augmented reality (AR) and virtual reality (VR) headsets like Oculus and video calling devices like Portal that currently runs Google’s Android OS. By moving to its own OS, Facebook could […]

Mobile advertisements are influencing buyers decisions in India.

Mobile advertising in India has been making major inroads in the past couple of years and 70% of mobile phone users agree that they were influenced in their buying decisions after seeing a video or a text ad, according to a survey. The survey by MoMAGIC invested platform mChamp on Mobile Advertising Trends in India was conducted for over a period of […]

Why should you care about negative comments on your social media?

Social media has been a turning point for the marketing world. Overtime, brands have learnt that being social is important. It can help them acquire new customers, create communities of brand lovers and get useful insights and feedbacks. A brand’s availability 24×7 has become important and appreciative. Everyone wants to be the next Zomato on social media, always coming […]