Category Archives: Story

Story

WhatsApp to Start Offering Health Insurance, Micro-Pension Products in India by end of the year

By the end of the year, WhatsApp is planning to start offering affordable health insurance coverage from SBI General.WhatsApp is planning to start rolling out health insurance and micro-pension offerings in India. India Head Abhijit Bose revealed WhatsApp’s roadmap towards bringing “critical financial and livelihood services” to mobile users in the country at the Facebook […]

McDonald’s EatQual Campaign

Eatqual

The brand launched a brand film that showcases how EatQual makes the experience of enjoying McDonald’s burgers easy and delightful for its guests that have limited upper hand mobility. McDonald’s India West and South, which announced the launch of EatQual – a special pack for customers with limited hand mobility, on the International Day of […]

Why did Burger King asked it’s customers to order from McDonald’s restaurants?

Why did Burger King asked it's customers to order from McDonald's restaurants?

This topic is something that caught everyone’s attention, why would Burger King asked it’s customers to order from McDonald’s and also from its other rivals! Amid the pandemic, many local businesses and local food stores have taken a huge blow! During this time one’s food chain post is going extremely viral on social media for […]

Where is India in the race of 5G?

The adoption of 5G is slowly gathering pace globally, according to Viavi solutions; a California based company network testing company, 5G is partially available in 34 countries and 348 cities. It is said that the purpose of this network is to accelerate developments in all cities like connected cars, Industry 4.0, virtual reality, and much […]

Personalisation in user experience has become a strategic imperative today.

Since the advent of social media and the digital world in the early 2000s, online personalisation of content or search has been a competitive advantage. However, as the industry has progressed and matured, personalisation in user experience has become a strategic imperative today. According to a Gartner report, organisations that invest in their personalisation tools to provide an individualised […]

Brand in COVID World

WERE YOU ABLE TO GROW YOUR BRAND/BRAND VALUE DURING AND POST COVID-19. IF NOT, LOOK AT THESE TIPS…. Hello Guys,Last evening, I attended a webinar on BRAND IN COVID WORLD. The speaker was ABHISHANK BABBAR, who works as Associate Director for Genesis BCW. According to the speaker, “COVID 19 IS NOT JUST A TEMPORARY DISRUPTION, […]

Ways that can bring your brand on the right side.

“The branding exercise earlier was to find relevant differentiation between two or three competitors. We don’t live in that world anymore. We live in the world I call the world of webs, the world of networks, the world of connectivity. It’s changing the way you think about brand,” says Erich Joachimsthaler, consultant, entrepreneur, academic, researcher, author […]

Software companies have been questioned by the tax department.

The indirect tax department wants the software companies to value the global brand names and logos used in India, charge a fee on that and pay 18% goods and services tax (GST) on top of it, according to people with direct knowledge of the matter. Industry trackers said currently there is no valuation mechanism for global technology companies […]

Declining household saving is forcing shoppers to buy smaller packs, and cheaper variants of household consumables.

Declining household saving is forcing shoppers to buy smaller packs, and cheaper variants of household consumables. Apart from millennials reluctant to own homes, tighter budgets and job uncertainty mean that families will put off purchasing homes. And yet the affordability and accessibility of credit, particularly with the entry of digital lending players that offer instant loans, will […]