OTT platform Netflix announced the launch of high-quality audio feature on its services. The move aims to better the viewing experience on the platform. “Starting today, when you watch Netflix on your TV, it should sound even better,” the company said.
Some of the most iconic moments in TV and film viewing are defined by their score. The platform looks to better experience around theme music. “Without its beautiful theme music, would The Crown be as majestic? Would the eeriness of Stranger Things come across in the same way?”
According to the platform, often the subtlety of sound may go unnoticed, but it can have an impact on the atmosphere of a scene and fundamentally change how a viewer responds to it.
“The magical combination of sight and sound brings viewers closer to the story, and that’s why we support creative technologies and features like 4K, HDR, Dolby Atmos and Netflix Calibrated Mode,” the company added.
The new feature, high-quality audio, is likely to take the sound quality to another level. “If you have bandwidth or device limitations, we’ve made the feature adaptive so that we will deliver the best possible audio to match your capabilities. This is similar to what we already do for video.”
The company lists preserving the original creative intent as its top priority. “We know sound enhances viewing – and listening – experience, get ready for a sound experience like never before.”