Author Archives: admin

Video advertising will offer authentic opportunities for calls-to-action

Video advertising

Video content is becoming (if it already hasn’t) the dominant force in online communication. The video product has seen a world of refinement ever since it came to existence. Online videos are changing the way how audiences are engaging with the content and brands. Therefore, advertising too has found a new focal point in video content for […]

Paytm will provide a range of services to Uber’s driver partners under the Uber Care program.

Digital payments firm Paytm on Monday said it has extended its partnership with Uber that will enable passengers to pay for their ride through credit or debit card using its platform. Earlier, passengers were able to pay for their rides through Paytm wallet and other modes like cash and cards separately. “Uber and Paytm have been long-standing […]

Advertisements can leave a negative or positive impact on the human behaviour

Advertisements arouse sentiments of the viewers; while many advertisements are designed to make viewers feel happy, some other makes them sad. Some make the viewers’ calm while others are designed to make them aroused or excited. Around 50 per cent audio-visual advertisements on the YouTube, that was part of the research carried out by IIT Ropar, had […]

E-commerce platforms and mobile apps are set to do away with the second-factor authentication of OTPs.

Many e-commerce platforms and mobile apps are set to do away with the second-factor authentication of one-time passwords (OTPs) for regular customers on payments up to Rs 2,000, making online transactions quicker and smoother. Flipkart has already done so, and others like Swiggy and ride-sharing apps are about to follow. A key driver for this has been the […]

Govt. to award “Best Media Coverage of Yoga in Newspapers”.

Thirty media houses will be conferred awards by Union Minister of Information and Broadcasting Prakash Javadekar in recognition of their contributions in spreading the message of yoga. Thirty awards under three categories will be conferred to the media houses at the first ‘Antarrashtriya Yoga Diwas Media Samman’ on January 7 here, according to a statement from the I&B ministry. Eleven awards will […]

78% of companies admit that hiring & retaining has become difficult compared to the previous year.

With the workforce transformed significantly over the last decade, a study has revealed that hiring is no more about recruitment but about attracting as there are increasing number of dropouts, and attrition rate has peaked beyond 22 per cent. About 78 per cent of companies in a survey admit that hiring and retaining has become more difficult […]

Cybercriminal groups will target online payment processing systems in 2020.

More cybercriminal groups will target online payment processing systems in 2020, researchers from global cybersecurity and anti-virus brand Kaspersky have warned. Over the past couple of years, so-called JS-skimming (the method of stealing of payment card data from online stores), has gained immense popularity among attackers. Kaspersky researchers in their latest report said they are […]

Is face value selling your brand?

Celebrity branding has become a trend. In fact, branding has evolved from a single celebrity ambassador to multiple celebrities endorsing the same brand. For example, the advertising campaigns of Asian Paints features Ranbir Kapoor and Deepika Padukone, Make My Trip has roped in Ranveer Singh and Alia Bhatt, Manyavar has roped in Virat Kohli and Anushka […]

Loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.

AI

First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on a new meaning, driven by the data revolution and how ‘we’ in the loyalty and […]

Marketers should be looking at the brand-building potential across both display and search ads.

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median […]