Author Archives: admin

Tristan Harris wants to reverse the harmful effects he believes technology has had on all of us.

Tristan Harris wants to reverse the harmful effects he believes technology has had on all of us. Harris, a former Google design ethicist, first rose to national awareness after a presentation he gave within Google in 2013 spread throughout the industry. In it, he argued that many tech products were designed to be addictive, causing people to spend too […]

Auto companies are slamming the brakes on campus hiring.

Auto companies are slamming the brakes on campus hiring, cutting it to half or even less this year, owing to one of the worst slowdowns. Mahindra & Mahindra, Tata Motors, Maruti Suzuki and Ashok Leylandare cutting down on intake of freshers from campuses, even as there is a freeze on overall lateral hiring across levels, said industry insiders. At […]

Radio rules the roost in ad volume, TV and print trail behind.

General Insurance emerged as the category with highest advertising spends across all mediums between January-June 2019, as compared to the same period last year, according to data released by AdEX India, a division of TAM Media Research. Of the three mediums, radio accounted for the highest share in terms of ad volume at 41% between January-June […]

What’s the need of the hour for ‘Brand India’?

According to Varun Duggirala, co-founder and content chief, The Glitch, Brand India needs a singular narrative that focuses on three important pillars – diversity, openness and opportunity. “These three pillars need to spread across all sectors, so while each individual industry/focal area have their own narratives that are all built from a central set of values that […]

Better hikes, bonuses and promotions for employees with hot skills in new tech areas.

IT companies are doubling down on efforts to prevent young employees skilled in digital technologies – and other high-performers — from jumping ship, as they grapple with rising attrition rates. The software services providers are looking to stem the talent outflow through better salary increases, promotions and bonuses for top talent, as well as overall employee value proposition, which includes […]

‘Bhonga’ has teamed up with ex-servicemen to take care of emergencies on its platform.

Bhonga, a hyper-local connectivity app which connects users within a kilometer of radius; has announced that it has teamed up with ex-servicemen to take care of emergencies on its platform. According to the company, the user can use the app to reach out to everyone around for posting messages which may be an emergency, an […]

Cadbury celebrated the spirit of Independence and unity by releasing a front-page ad for the ‘Unity bar’.

This August 15th, called for double celebrations. First, it was the 73rd Independence Day and secondly, the country celebrated the festival of Raksha Bandhan. Brands too showcased their creative prowess. The one brand which stood out was Mondelēz India owned chocolate brand Cadbury’s ad for the ‘Unity bar’. The company celebrated the spirit of Independence and […]

Twitter to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API.

Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for our partners […]

Twitter has been asked to take down handles spreading fake news about Kashmir.

Eid al-Adha was celebrated in the Kashmir Valley as thousands offered prayers at local mosques amid curfew-like restrictions. Bigger mosques like Jama Masjid and Hazratbal were not open for prayers as concerns over fake news and rumour mongering on social mediahad officials on the edge. Further, the Centre on Monday wrote to Twitter asking it to take down as many as eight […]