Author Archives: admin

Best advertising moments of 2019.

The festive season saw a glut of campaigns decked in lights and gold, but one piece stood out for its sheer visual appeal. FCB Ulka’s Project Streedhan used Dhanteras and Indian women’s love for gold to raise awareness about iron deficiency. Project Streedhan, which was backed by influencers like actors Radhika Apte and Soha Ali Khan, is a CSR […]

We need measurement metric for rapidly growing digital media.

At a time when the digital media is growing at a much faster clip than traditional mediums, the sector having no agreed or common measurement metric is baffling, said Ashish Bhasin, chief executive of Dentsu Aegis Network’s (DAN) Asia Pacific operations. Bhasin, who is also the chairman of DAN India, was elevated to the APAC role in September this […]

Myntra app has been ranked as one of the most viewed apps in the country, making m-commerce the future of Indian fashion retail.

“India’s future shopper will be a mobile-first consumer,” said Amar Nagaram, head of Myntra-Jabong, at a panel discussion with retail industry stalwarts during the 20th India Fashion Forum (IFF) held in Bengaluru recently. Flipkart-owned fashion etailer noted that the Myntra app has been ranked as one of the most viewed apps in the country alongside Whatsapp, Instagram and Tiktok, making […]

Facebook, has announced it will build its own operating system.

Facebook, which has a poor privacy record, has announced it will build its own operating system (OS) from scratch that will power its hardware — mainly augmented reality (AR) and virtual reality (VR) headsets like Oculus and video calling devices like Portal that currently runs Google’s Android OS. By moving to its own OS, Facebook could […]

Mobile advertisements are influencing buyers decisions in India.

Mobile advertising in India has been making major inroads in the past couple of years and 70% of mobile phone users agree that they were influenced in their buying decisions after seeing a video or a text ad, according to a survey. The survey by MoMAGIC invested platform mChamp on Mobile Advertising Trends in India was conducted for over a period of […]

Why should you care about negative comments on your social media?

Social media has been a turning point for the marketing world. Overtime, brands have learnt that being social is important. It can help them acquire new customers, create communities of brand lovers and get useful insights and feedbacks. A brand’s availability 24×7 has become important and appreciative. Everyone wants to be the next Zomato on social media, always coming […]

Know your customer to earn customer loyalty.

Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, says a new study. The survey by KPMG revealed that 47 per cent Indian consumers remain loyal to a favourite brand even after a bad experience. “The study in India revealed that when a consumer is loyal to a […]

The government is thinking of regulating products and services sold over social networks.

The government is thinking of regulating products and services sold over social networks, such as Facebook, Instagram, Pinterest, and WhatsApp, under upcoming rules to protect consumers who transact on e-commerce portals. The move comes amid increasing complaints, both on the National Consumer Helpline and other portals that track consumer grievances, about products sold on marketplaces attached to social networks, according to officials and […]

Increase in prepaid tariffs can result in higher usage of OTT calling services.

The sharp increase in prepaid tariffs by Bharti Airtel, Vodafone Idea and Reliance Jio Infocomm could lead to a rise in calls made over over-the-top (OTT) apps such as WhatsApp, say analysts. But telecom operators stand to benefit from a likely boost to data consumption and revenue, as a result of higher usage of OTT calling services. “In a plan […]