Second Nature is all set to go to Delhi, Bangalore and Hyderabad. A homegrown fruit and vegetable brand from Freshtrop Ltd., is all set to grow in the next few months. The brand has already a presence in Pune, Nashik and Mumbai.
Incepted in 2018 in the cold-extracted juice segment, according to the company, this move reflects the robust growth trajectory of Second Nature. While it’s setting up DTH (direct-to-home) delivery service in these three cities, it also plans to be on shelves of select retail stores for customers who prefer buying the good ol way.
At present, Second Nature offers cold-extracted fresh fruit and vegetable juices, as well as, nectars and nut-milks across Mumbai, Navi Mumbai, Pune and Nashik through its own e-commerce website www.getsecondnature.com. Second Nature is also available for sale on Big Basket (in Pune) as well as Milk Basket (in Gurgaon).
According to the company, the brand is aiming at partnering with more online retail platforms in the near future to reach a larger customer base who are looking for delicious and nutritious drinks.
Speaking on the expansion, Dipti Motiani, founder and chief product officer of Second Nature said, “We planted a seed. We’ve grown into a sapling. Now, owing to a massive demand for our products over the last few months, we’re growing. We all know the tummy and tastebuds never agreed. Healthy and yummy were never friends. But with Second Nature, they can be. Which is what makes our offerings all the rage among those who want it healthy and tasty, both. As we moved ahead in our journey, we realized that our products could also meet the needs of health and nutrition enthusiasts – anyone who is concerned about eating and living – staying in other tier-I cities across the country. With our expansion drive, we plan to establish a pan-India presence in the next 6-8 months. We are confident that Bangalore, Hyderabad and Delhi-NCR will give us the same love that Mumbai Pune and Nashik have. Second Nature is also in talks with few of the leading online retail chains to serve a larger customer-base pan-India,” she added.