ALTBalaji the over-the-top platform plans to have 100 originals by 2020. The platform which completed its two years on April 16, currently has 36 originals. ALTBalaji claims that its subscriber base stands at 13.1Mn, with 4.6Mn monthly active users who spend an average of 70 minutes on the platform per day.
“Entertaining viewers with innovative content has been the core ethos of the group and very significantly runs in the DNA of ALTBalaji too. Celebrating the journey of 2 glorious years, is a very proud moment for us as we set foot into the third year. By constantly working on an effective content strategy to cater to individuals, we aim to ramp up our offerings in the Originals space at an exciting pace. With a total of 18 new originals across genres launched last year, the content-library is growing bigger and getting more extensive. This also reflects in our growing subscriber base, with ALTBalaji consistently ranking in the 3 Top Grossing Apps on both iOS and Android,” said NachiketPantvaidya, CEO ALTBalaji and group COO, Balaji Telefilms.
To better connect with, and involve fans in the 2nd year celebrations, the platform will launch a digital contest ‘ALTBalaji Ka Sabsebada fan’, where two lucky winners will get a chance to meet their favourite star. A Twitter contest will be hosted on ALTBalaji’s official handle from April 19 till April 22 wherein multiple questions will be asked about the shows at regular intervals. Winners of the contest will be announced on April 23 and two actors from the ALT family will personally go visit them, adding fervour to the activity. In addition to the celebrations, the platform will also launch ‘#BreastBuffer’ – a breast cancer awareness campaign, through a distinct and personal reminder as a pre roll, while the show is about to begin.