Online fashion platform Myntra on Friday announced the launch of ‘Go Myntra-la-la’, a brand campaign that brings alive the joyful experience of shopping for fashion on the brand’s platform.
The campaign kicks off with an ad film starring Myntra’s first official brand ambassadors, cricketer Virat Kohli and Bollywood actor Anushka Sharma. “Virat and Anushka represent the young, confident and successful India of today hence a great choice as ambassadors for a new age brand like Myntra,” the company said.
The film taps into music as a key element and delivers a musical anthem for Myntra, an acoustic identity that will be an asset for the brand henceforth. The tune symbolises the joy of shopping for fashion on Myntra and the music is adapted from La Vern Baker’s famous song Tra – la – la.
According to the brand, the campaign is inspired by Myntra’s vision to offer an online shopping experience for fashion that is enriching and offers an unmatched user experience with hi-tech features that go beyond the act of adding items to a cart by delivering the joy of discovery, inspiration, experimentation and social experience.
Speaking on the campaign Amar Nagaram, head, Myntra-Jabong, said, “Myntra has transformed the overall dynamics of the online fashion industry by offering shoppers unmatched experiences. The association of Bollywood and Sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”